3i

Problem:

Even the smartest people need to organize their offering. 3i had various uncoordinated types of graphic support over their 10-year history and a new marketing director went seeking a small firm to manage their needs year round. Formalize their brands, and and standards. Initiate marketing and communications strategies internally and externally.

Solution:

MATTER developed several new 'company wide' organizational principals. Along with a rebranding of the company materials, MATTER also developed a strategy around their software and hardware divisions. All of this included a comprehensive brand-standards guide. Most importantly MATTER pursued a fresh approach to presenting the science to their prospects.

With the rebrand of the software, MATTER provided the new design around their software packaging, which included a package of substantial weight, to complement a software brand that is known for its strength in th emarget.

Results:

3i has a focused annual program which includes opportunities for growth and change. Their employees now have a long-term enhanced awareness of the company in their market.

Over the course of three years, we have seen substantial growth and stability. This gives 3i the ability to bring new products to the market faster, and with more notability within the field.