Byers Peak

Problem:

Manufacturing isn't expressly sexy, nor should it be. The reality is medical device manufacturing is an industry where design partners like to see an extension of themselves in the manufacturing process. Byers Peak needed to upgrade in order to look and feel and communicate with the design partners around the country.

Solution:

A brand and a strategy that supports the process of making - and speaks with confidence.

We made the actual business process in manufacturing a key element of the brand experience with Byers Peak. Bringing attention to the complex processes and the and expression of confidence eases the communication flow for Byers Peak. In this case a strategy which makes the complex—simple has made the conversation easy and the sales cycle significantly shorter.

Results:

Byers Peak needed to Evolve from a 9 year regional brand to a national manufacturing contender. Our industry is one of trust, confidence and ability, and we relied on the managing partners to convey these elements more than brand or marketing presence. With MATTER we have been able to strengthen our brand and presence and improve our national credibility and open doors for us. MATTER has become a strategic part of our business. -Jake Rost, VP Business Development.